ShoonyaSe builds the narrative, the intelligence and the war room that turn political ambition into public mandate — from a single assembly seat to national campaigns.
ShoonyaSe PR Consulting Pvt. Ltd. is a political PR and campaign management consultancy that has fought — and shaped — elections across 17 Indian states, for 7 political parties, from booth-level ground intelligence to Lok Sabha war rooms.
We have revived a party's vote share from 1.79% to 13% in a single cycle. We have branded a national yatra border-to-border through riot zones where other agencies refused to enter. We have engineered assembly-session protests that rewrote a state's political conversation for a week straight.
We don't sell services. We sit inside the campaign — strategy, narrative, research, ground intelligence and digital command — as one accountable unit.
The name is the philosophy. Every mandate begins at zero — a first-time candidate, a written-off party, a leader the headlines ignore. Our work is the distance between zero and infinity: compounding political capital, one narrative, one booth, one news cycle at a time.
Every highlighted state is a battlefield we've actually worked. Tap a state or a pin to see exactly what we did there, and when.
Research, opposition analysis and content strategy in back-to-back assembly battles — including work with a former Chief Minister of Chhattisgarh. The foundation was set: data first, narrative second, noise never.
Full-stack management on a Lok Sabha project in Rajasthan; assembly campaigns for three individual BJP candidates in Haryana; and assembly management in Jammu for JKNC's only Hindu sitting MLA at the time. By November, ShoonyaSe PR Consulting Pvt. Ltd. is incorporated.
Campaign partner for BJP in the Chambal region's by-elections — the polls that decided which party ruled MP. Individual campaigns in the Delhi Assembly elections, and communication campaigns for TMC's Rajya Sabha MPs.
War room and ground intelligence operations in Uttar Pradesh ahead of the 2022 cycle. In Punjab — zonal intelligence for Barnala and Sangrur: ground surveys, constituency reports and coordination with the sitting Chief Minister's team.
Digital presence enhancement for Ex-CM Charanjit Singh Channi's Badhaur campaign, and management of the state's most-watched constituency battle — Mansa, featuring Sidhu Moosewala. Meanwhile in Tripura, a one-year dedicated statewide war room begins.
The Tripura assembly campaign delivers: vote share up from 1.79% to 13%, three seats won of thirteen contested. In MP — ground political intelligence across seven Vindhya districts for the assembly elections. In the northeast — statewide NPP ground intelligence and surveys in Nagaland, and full project management for the Meghalaya assembly cycle.
15,000+ hoardings across Manipur, Nagaland and Assam in ten days for the Bharat Jodo Nyay Yatra. Priyanka Gandhi's first-ever Tripura roadshow — around 2 lakh people on the streets of Agartala. A Punjab Lok Sabha campaign anchored in Dr. Manmohan Singh's legacy. Survey and ground intelligence in Satna Lok Sabha. And in Maharashtra's Vidarbha — the party's internal organisational intelligence for the assembly elections.
Strategic positioning, narrative and media flashpoints for the Leader of Opposition, MP — including the "5 Days, 5 Issues" assembly protest, a first in the state's legislative history.
Three campaigns, three different battlefields — a legacy, a spectacle, and a protest that changed the rules. The coverage below is real and openable.
ShoonyaSe anchored INC's Punjab campaign in Dr. Manmohan Singh's final appeal to his people — a three-page letter defending the dignity of public discourse, released before the seventh phase of polling. Dignity, deployed as strategy.
The letter led national bulletins, dominated Punjab's front pages, and reframed the state's ballot question overnight.
Conceptualised, negotiated and executed end-to-end by ShoonyaSe — a roadshow through the heart of Agartala, from Durga Chowmuhani to Congress Bhavan, days before polling.
Around 2 lakh people lined the route. The city's traffic stood still. National wires called it the INDIA bloc's biggest show of strength in the state.
For the Leader of Opposition, Madhya Pradesh, ShoonyaSe engineered a first-of-its-kind assembly-session protest: one burning public issue per day, each with its own visual language, props and media moment.
Five days. Five front pages. One repositioned opposition.
A full year of dedicated statewide war-room operations for INC — ground game, tribal-belt narratives, media command and direct coordination with AICC leadership — against an entrenched incumbent machine.
Rapid branding deployment across Manipur, Nagaland and Assam — through riot zones, blackout regions and severe weather, where most agencies declined the brief.
Digital presence enhancement for Ex-CM Charanjit Singh Channi's Badhaur campaign, and campaign management in Mansa — the high-visibility battle featuring Sidhu Moosewala.
Campaign partner for BJP in the Chambal region — constituency-level outreach in the by-elections that decided which party ruled Madhya Pradesh.
Political instinct, backed by instruments. We build and run our own intelligence stack — so every narrative decision is made on data the other side doesn't have.
Live monitoring of legislator activity — visits, statements, attendance, promises — turned into leverage-ready political intelligence.
LiveContinuous monitoring of 64+ MLA social handles and constituency conversations — sentiment shifts flagged before they become headlines.
LiveA full audit trail of a leader's public life — tours, events, press moments — mapped, searchable and export-ready for narrative planning.
LiveSeat-by-seat electoral databases — booth history, caste equations, swing blocks and margin analysis across all 230 MP constituencies and beyond.
In DeploymentGround survey pipelines feeding structured dashboards — real-time issue detection from the booth level to the war room, in hours not weeks.
In DeploymentWhatsApp-first content virality systems and a district-level volunteer media network — one message, every constituency, same morning.
Scaling
Prashant Mishra entered his first war room in 2018 as a research analyst in Bhopal. Seven years later, his counsel has been sought in 17 states — by chief ministers and CM candidates, national general secretaries, and leaders of opposition — across seven political parties and every kind of battlefield Indian politics offers.
He has run campaigns other consultants turned down: riot-zone branding operations in the northeast, revival campaigns for parties polling under 2%, and protest architecture inside a state assembly. His method is consistent — grassroots intelligence first, narrative built on what the ground actually says, and execution timed to the news cycle, not the calendar.
A journalism graduate of Makhanlal Chaturvedi National University and a published Hindi poet — Soorya Ast Nahi Hote (2023) — he brings a combination rare in this industry: the researcher's discipline and the poet's ear for what actually moves people.
A first-time candidate. A party rebuilding. A leader preparing for the next mandate. Whatever the starting point — the war room is open.